Chi Omega

Serving as the Vice President of Marketing for my sorority chapter, I oversaw our social media, merchandise, banners, website, and media curation teams, maintaining a cohesive brand identity across all outlets. Additionally, I use InDesign, Illustrator, and Photoshop to design original graphics and animations. This semester, we wanted to focus on reaching our audience in new, dynamic ways, such as an end of year magazine, LinkedIn, TikTok, IGTV, and Instagram Reels.

Rho Alpha Real Talks

To increase awareness and education around DEI topics like redlining, AAPI heritage month, and the use of pronouns, our chapter started a weekly IGTV series, “Real Talk.” I was responsible for designing, posting, and boosting these IGTV’s by creating a series of branded covers.

Instagram stories

Created interactive stories to celebrate or recap events, provide advice, or engage followers. Designed using the Adobe Suite.

Instagram Content Curation and Copywriting

I am responsible for curating a cohesive Instagram grid that is not only visually appealing, but tells the story of who our chapter is, from our sisterhood to our history to our philanthropy. After capturing a photo, I crafted a caption that took on the voice of Chi Omega, remaining thoughtful yet infused with personality. From here, I scheduled posts using planning apps so we could optimize our engagement on social media. View our feed here.

chi o cookout promotion & merchandise design