MGM+: Behind the Lion
In collaboration with my copywriting partner, I concepted, art-directed, and designed a campaign to launch the streaming service of historic Hollywood studio Metro Goldwyn Mayer.
In Brief: MGM+ is up against the streaming giants — but they’re the original King of the Jungle. But how did the iconic lion end up in the gold film reel? We broke down the behind-the-scenes from behind-the-lion (literally). Get the part. Look the part. Act the part. Renowned MGM IP characters came together to audition the predator, prim and prep the mane, and get the iconic roar from a trainer.
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