Internal Rebrand- Art Direction & Production
In December 2022, our student-run advertising agency rebranding from Relevant Youth to Matchbook Marketing. As an art director, I worked with our agency’s executives and creatives to overhaul of the company’s graphic treatment, reimagine the branding, and produce, style, and conduct photo and videoshoots used to reveal and promote our new look.
A new name, a new look, but our mission remains the same. We hope to ignite passion within our members and spark creativity within our client work. At our foundation we value innovation, and at our core we push for expressiveness and individuality for our creatives. While you only need one match to light a candle, a book of matches can set fire to a world of creativity. One idea, the same creatives, just our company in a new light.
