Choward’s Mints: Sweeten the Deal
Art Direction & Photography
In Brief: To revive old-school mint brand Choward’s, we’re going back to school with all your favorite high school tropes. The jock. The punk. The popular. What unites this ragtag bunch? The common high school currency of mints. Playing into the nostalgia of trading a handful of mints for a pencil or a quiz answer, we created flat lays of the desks of the high school tropes and broke down how they would spend their mint budget. The “mo-mint” of getting a handful of confectionaries passed under the desk from your classroom crush? Priceless.
